7 Key Digital Marketing Services for Small Businesses

7 Digital Marketing Services For Small Businesses

Digital marketing offers a wide range of tactics, strategies and online tools to help businesses attain their marketing and sales goals. These strategies are centered around the 7 Cs of digital marketing: customer, content, context, community, convenience, cohesion and conversion.

Hiring a full-service digital marketing agency reduces onboarding time, minimizes domain knowledge transfer and ensures a synchronized approach to projects. Learn more about these 7 digital marketing services:

1. Search Engine Optimization (SEO)

Search engines are a common starting point for people seeking information online. A strong SEO strategy can help direct relevant traffic to your website, which can then be converted into quality leads.

SEM is similar to SEO, but involves paid advertising on search engine results pages. Essentially, you’re paying to have your advertisements displayed when someone searches for specific keywords and phrases on search engines like Google. Think of it as two sides to a coin – SEO is one side, and PPC is the other. Together, they form a complete digital marketing strategy.

2. Social Media Marketing

Social media marketing (also known as e-marketing or SMM) uses social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube to build brand awareness, increase sales and drive website traffic. It involves creating and publishing great content, listening to your audience, running ads and analyzing results.

Social media marketing can be especially useful for businesses that rely on repeat customers or have long buying cycles, such as real estate agents. It can also help businesses support their customers by allowing them to ask questions or get help in real-time.

3. Pay-Per-Click (PPC) Advertising

PPC is an effective way to generate leads and sales by displaying ads on search engines results pages when someone searches for specific keywords. It also helps increase brand awareness, which can lead to increased traffic and a higher chance of conversions.

PPC allows you to target a variety of different demographics and create tailored campaigns that will deliver the best possible results. It’s a great tool for businesses, digital marketers and advertisers that want to get results quickly and accurately. It is also a great way to test different strategies and adjust them as needed.

4. Content Marketing

Content marketing is an effective way for small businesses to set themselves apart from competitors. It involves creating a plan that aligns content topics and formats with business goals and target audiences.

In the consideration stage, prospects are researching solutions to their problems and may be looking at your product. This is when content should lean more toward sales-related content like comparison lists and buyer guides.

Whether through blogs, podcasts, white papers, or retargeted paid ads, a well-designed content strategy can help your business grow its audience and generate leads. It’s an investment that will pay off for years to come.

5. Mobile Marketing

Mobile marketing is a type of digital marketing that involves reaching customers through their smartphones and tablets. This includes things like text messaging, social media marketing, and mobile-friendly websites and email campaigns.

Mobile-based advertising uses personal data to deliver ads based on a user’s preferences, habits, or location. For example, a company might use geo-fencing to send offers or promotions to people when they’re within a certain distance of a store or service provider.

Other mobile-based digital marketing strategies include app-based advertising, augmented reality marketing, and loyalty program technology.

6. Video Marketing

Videos are great for capturing your audience’s attention and can be used in a variety of ways to achieve marketing goals. For example, a video can be embedded on your website, social media pages, or included in an email campaign. Videos can also be a great way to demonstrate the value of your products and services.

Videos can help your business stand out by humanizing your company and building trust with consumers. Additionally, they can increase the amount of time visitors spend on your website and improve SEO ranking, according to Moovly.

7. Email Marketing

Email Marketing is a powerful way to nurture and grow your existing customers. Using permission-based strategies, email marketers can create and distribute valuable assets like eBooks, reports, checklists, and other content that will keep your business top of mind with prospects.

A digital agency can help your business develop newsletters that are informative and engaging for your audience. These services can also include email promotion and automation to deliver product offers that drive conversions.

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Digital Marketing Strategies for Increased Sales

How M&S is Using Digital Marketing to Increase Sales

M&S is taking advantage of emerging technologies to make their online shopping experience more personalised for customers. This includes a new photo search feature called Style Finder, which enables users to take a picture of their favourite piece of clothing and see similar products in M&S inventory.

In addition, M&S uses Uberall Listings to provide customer with detailed, current information on opening hours and COVID-related shopping regulations.

Content Marketing

A content marketing strategy is a great way to build brand awareness and increase sales. It involves creating, publishing and distributing content for a targeted audience online.

Using relevant keywords, content helps to attract more customers and improve search engine rankings. This is particularly important for ecommerce sites that want to rank high in the search results.

In recent years, M&S has increased its presence on social media platforms to drive engagement and increase online sales. They have partnered with virtual influencers, created social media ads and used TikTok to showcase their products.

M&S is known for bringing quality, great value food, clothing and homeware to millions of customers around the world. The retailer also has a strong focus on customer experience and is continually looking to optimise their digital experiences. To do this, they’ve restructured their team and focused on building a single customer ecosystem. They’ve also revamped their Sparks loyalty programme and invested in data analytics to create holistic customer profiles.

Search Engine Optimisation (SEO)

Search engine optimization (SEO) is a series of practices that digital marketers use to increase the number and quality of visitors to a website or web page through unpaid search results. Search engines (like Google) use algorithms to scan webpages and index them in a collection called an “index”. Then, when users enter search terms, the search engine returns pages that are relevant to those terms.

There are a lot of factors that can affect organic SERP rankings, and the SEO industry is constantly evolving. Be wary of claims that any one particular strategy will guarantee top rankings, and be sure to check out the latest best practices for Core Web Vitals, mobile-friendliness, user experience, structured data and more.

Social Media Marketing

M&S is using digital marketing to reach out to new audiences. For example, it is launching a campaign on Instagram featuring Must-Haves (such as a satin blouse or checked blazer) to target shoppers under 35. The campaign will use Shoppable Instagram and Google Inventory Advertising to support the Clothing & Home business’s aim of moving one third of sales online.

M&S has noticed a direct impact from social media campaigns on e-commerce sales. The retailer has also used social media to drive engagement and boost brand awareness. For instance, when M&S launched its ‘Magic Coffee’ ad, the company asked viewers to vote on whether they liked coffee or salted caramel more. The result was a 50% increase in sales of the new product.

M&S has also invested in a new content strategy, which will feature more imagery and be more relevant to customers. The company has partnered with Journey Further, an agency that specialises in performance-led SEO and content.

Email Marketing

Using email marketing, M&S can reach out to customers to inform them of new products or services. These emails can include discounts and special offers that encourage customers to purchase items. Emails can also be used to announce upcoming events and seminars.

M&S is experimenting with one-to-one marketing, such as its ‘Tuesday’ service that gives customers a personalised fashion recommendation each season. This personalised service takes into account the customer’s age, body shape and style, as well as their wardrobe and shopping habits.

M&S is also reviving its clothing business after years of decline. This is partly due to a change in strategy that focuses on the use of technology. The retailer is focusing on new clothing collections and is investing in a ‘digital-first’ approach. This approach has already started to pay off with the company reporting its first quarterly profit in five years.

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Exploring the Different Digital Marketing Jobs Available

How Many Digital Marketing Jobs Are There?

Digital marketing is the process of using online tools to promote products and services. Its primary goal is to increase brand awareness, website traffic, and sales. It requires a broad range of skills and knowledge, including social media, data analytics, and design.

Whether you’re an experienced marketer or just starting out, there are many ways to get involved in this exciting field. Here are a few of the most popular digital marketing jobs:

Content creators

Creating high-quality content is the foundation of digital marketing. As a result, there are many opportunities for full-time and freelance marketing talent to find work in this field.

There are 303 million content creators in the global creator economy, according to August 2022 estimates from Adobe. These people range from social media influencers to podcasters and YouTubers.

These people often monetize their work through sponsored content, product placements, donations and subscriptions. Some full-time creators make enough money to support themselves and live the lifestyle they want.

As a professional, clear communication is vital in this role as you may have meetings with brand reps and fellow creators. You also need to be able to communicate clearly in writing as you will often be working with other marketing teams to create landing page and email copy.

Social media marketers

Digital marketing jobs offer a wide variety of positions to suit any individual’s skill set. From writing to data analysis, there is a role for everyone in the digital marketing field.

These professionals use social media platforms like Facebook, Instagram, YouTube, TikTok, and Twitter to connect with a brand’s target audience. They create content and campaigns that improve the company’s brand awareness, website traffic, and sales.

In this position, you are responsible for the planning, implementation, and tracking of online marketing campaigns. You will analyze the success of your marketing efforts and make changes accordingly. Digital marketers also develop strategies to boost a company’s visibility in search engines by using keywords. They also analyze competitors and monitor market trends. Digital marketers may also perform website optimization (SEO) audits to ensure the site is user-friendly and has a good XML sitemap.

Search engine optimization (SEO) specialists

Paid marketing specialists work to create and optimize a company or brand’s paid online advertisements. These ads are displayed through various paid advertising channels on the web, such as search engine results pages (SERPs) and social media platforms.

Their duties include creating keyword research and optimization strategies, developing content and implementing website changes to improve their clients’ search engine visibility. They also use a variety of analytics tools to track performance.

The digital marketing field is growing rapidly and offers many opportunities for professionals who want to be their own bosses. It requires a mix of skills, including creativity and an analytical mindset. With the rise of remote working culture, many digital marketing jobs can be done from home. This allows people to choose their hours and balance their career with their personal life.

Project managers

Digital marketing is a fast-growing field that can be challenging to keep up with. Its success depends on many different skillsets and disciplines, including project management. Project managers are essential for keeping marketing teams on track to reach their goals and ensuring that projects are completed on time and within budget.

For example, digital marketers may need to create and manage email marketing campaigns or monitor a website’s performance and traffic through Google Analytics. They also need to develop and execute content strategies that appeal to their target audience.

Digital marketers also use pay-per-click advertising to promote their products and services. This requires them to research keyword trends and determine the appropriate bid amounts for each advertisement. They also need to track and report on the results of their efforts.


The art of photography involves more than simply taking the perfect shot. A professional photographer’s job also entails editing and processing images, communicating with clients, advertising, and networking. They may also have to travel to various locations depending on the type of work they do.

Marketing for photographers is essential to generating leads and growing their businesses. It helps them connect with new customers who can appreciate their unique skills and styles. It also allows them to build a strong brand identity that builds trust and loyalty over time.

A digital marketing consultant can also help a photographer understand how search engine optimization (SEO) works. This way, they can ensure that their website content and pictures are ranked highly on search engines. This will lead to more traffic and potential business opportunities.

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Digital Marketing: Cost-effective Solution for Business Growth.

How Digital Marketing Is Cost Effective

Digital marketing is a new-age solution for businesses looking to improve their visibility in the market. It is a cost-effective strategy that has several benefits and ensures high ROI for your business.

It is a more targeted approach as compared to traditional marketing methods. However, many people are still hesitant to opt for digital marketing due to its hefty price tag.

Reaching a Wider Audience

Digital marketing can reach a much wider audience than traditional marketing methods. This is especially true for online advertising platforms like Google Maps Ads that can help businesses get noticed by potential customers who are searching for specific products or services in their local area.

Using retargeting options such as Google Ad Roll, you can also serve ads to users who have already visited your website and may not have converted into a customer. This type of retargeting can be extremely cost effective for your business and helps you to keep your brand top of mind with existing customers.

Compared to other marketing strategies, digital marketing is very affordable and can provide real-time measurable results. With the right strategy and a clear vision of your target audience, you can build a strong foundation for your business’s growth with minimal costs. This makes digital marketing a perfect choice for small businesses who are looking to expand their reach without burning a hole in their budget.

Minimal CAC

Digital marketing is a type of online marketing that has a wide range of strategies that can help you save money and reach a large audience. It is also measurable, which means you can see the return on your investment and make adjustments accordingly.

Traditional marketing methods are expensive, but digital marketing can be done at a much lower cost. For example, social media marketing and email marketing can generate a lot of customers for your business with a small investment.

Another benefit of digital marketing is that it has a minimal customer acquisition cost (CAC). CAC is the total amount of money a business spends to acquire new customers. This metric is important to understand because it can give you an idea of how profitable your campaign is and can help you make smart decisions about your budget. You can calculate your CAC by dividing your total spending on marketing by the number of new customers you generate.

Strong Customer Interactions and Engagement

Compared to traditional marketing methods, digital marketing is much more cost effective because it provides real-time measurable results. It also allows you to continually evaluate how well your campaigns are performing so that you can make adjustments accordingly.

For example, email marketing lets you reach your target audience at a fraction of the cost of printing physical mailers or advertising on TV or radio. Meanwhile, instant messaging marketing leverages popular messaging platforms to engage with customers and facilitate transactions.

Additionally, customer engagement has been shown to directly impact customer loyalty and retention rates. This is important because retaining existing customers is often more cost effective than acquiring new ones. Therefore, leveraging effective customer engagement strategies can help you drive up your NPS scores and revenue growth. It can also reduce your customer churn rate and save you money on marketing costs. This makes customer engagement a top priority for any business looking to increase its bottom line.

Measurable Results

Digital marketing allows businesses to track the performance of their campaigns and monitor what is working and not working. This means that a business can see real-time results throughout a campaign, unlike traditional marketing methods which may take several weeks before the first results are visible.

Additionally, digital marketing is scalable which suits small businesses that are trying to grow their market reach without burning a hole in their budget. Unlike TV ads and billboards which are often limited geographically, digital marketing strategies allow a company to target specific users with tailored content based on their interests, demographics and more.

This also means that a company can measure their customer acquisition cost (CAC) in real-time to make informed decisions about how much to spend on each new customer. This enables a business to optimize their marketing strategy and improve their bottom line. This is why digital marketing is so cost effective in the long run.

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